Business communications the process of sharing information between employees within and outside a company.
Effective business communication is how employees and management interact among each other to reach organizational goals and be more aligned with the core company values. Its main purpose is to improve organizational practices, eliminate silos, keep employees informed and reduce errors.
Effective business communication is essential for success and growth of every organization. Unlike everyday communications, business communication is always goal oriented.
Yet, data shows that 60% of internal communications professionals do not measure internal communications.
For an enterprise company to operate successfully, all the rules, core company values, regulations and policies of the company have to be communicated to people within and outside the organization.
What Are the Different Types of Business Communication?
There are 4 main types of business communications.
- Internal upward communication
Internal upward business communication is communication that comes from a subordinate to a manager or an individual up the organizational hierarchy. Every leader should enable information to flow upwards in order to have a true understanding of the company’s operations.
Internal upward communications usually include surveys, feedback, forms and reports that employees deliver to their managers or team leaders.
For example, a marketing report may include statistics such as total website visitors, social media engagement or total leads generated.
- Internal downward communication
Internal downward communication flows from a superior to one or more subordinates. This type of communication might be in the form of a letter, a memo or a verbal directive.
When communicating with employees, leaders should keep communication professional and clear. An example of this type of communication may include a memo regarding a new company operations procedure such as safety requirements and new regulations.
- Internal lateral communication
Internal lateral business communication happens among employees in the workplace. Today, there are many different ways employees can communicate: chats, messaging, email, employees communication software solutions.
This type of communication can be within or among departments and it happens more regularly than other types of business communication. Moreover, frequent communication among employees play a crucial role for employee engagement and productivity.
- External communication
External business communication is any communication that happens with external parties such as customers, prospects, vendors or partners.
Unlike all the internal business communications types, external communications happen on a less regular basis.